Hey there,
Let's talk business strategy. Not the 40-page document gathering dust in your drawer. Real strategy.
Every business that actually makes money has one thing in common, a clear game plan for where to play and how to win. Your business strategy is your decision-making filter… and a blueprint for your marketing strategy. Everything you do with your marketing should be based on your business strategy.
If you don’t have one, it’s time to think about it.
The 3 Non-Negotiables
1. Know your "why"
Your mission is about purpose. Why does your business exist? What problems are you here to solve, and who are you solving them for? It’s the impact you aim to make in the world and the reason you get up and do what you do every day. This clarity drives every revenue decision.
2. Understand your battlefield
To build an effective strategy, you’re going to need a deep understanding of the landscape you’re operating in. Make sure to research current industry trends, customer behaviours, and your key competitors to spot emerging patterns and shifts. Use Gemini deep research for market insights if you cant afford to pay for market research.
3. Pick your lane
Your Unique Value Proposition is the clear reason why customers should choose your product or service over the competition. Will you be the cheapest? The premium option? The fastest? Choose one. Trying to be everything kills ROI faster than bad marketing.
This week's action steps: Block 1-2 hours this week. Take some time to understand your mission and write it down.
Defining your mission requires four key elements. First, define what you do, the core problem you solve. Second, identify who you serve by getting specific about your target audience. Third, clarify your purpose beyond profit, the deeper impact you're creating. Finally, highlight what sets you apart from competitors. Once you have these four pieces, combine them into a mission statement that's short, memorable, and authentic. The best missions skip corporate jargon and capture what makes your business actually matter.
You can use this template: “Our mission is to [contribution/goal] by [what you offer/how you do it] for [target audience] so [impact]”.