You're doing everything. Posting, running ads, tweaking your website. But the phone's still too quiet, and you end up Googling "why isn't my marketing working?".
Here's what's probably missing: understanding how paid and organic marketing actually work together.
Paid marketing is like renting a digital billboard that is visible to specific people that you choose. With Facebook ads, Google ads, Instagram boosts… you pay, you get seen. Stop paying? The traffic stops. But when you need quick wins for a launch or special offer or a boost in brand awareness, paid ads can deliver fast results.
Organic marketing is the garden you plant. It needs to be nurtured over a long period of time. This includes social posts, blog articles, SEO and GEO to show up online. It's slower, but those seeds keep growing. A video you posted six months ago can still bring leads today, for free. This is where trust and real relationships are built.
So which one's better? Both. Used together.
Paid ads give you speed. Organic gives you staying power. The mistake most business owners make is using ads to rescue content that flopped organically. That's backwards. Use ads to amplify what's already resonating or to test out what works.
Think of it this way: organic marketing builds your engine, paid advertising is the rocket fuel. You need both to create a marketing system that's powerful and sustainable, not just one that drains your budget.
This week's action steps: Pick one piece of content you've already posted that got decent engagement organically. This could be comments, shares, or saves. This week, put R200 behind it as a boosted post or ad. See what happens when you add fuel to something that's already working.