Without a logo, your brand does not exist…
If you have established your unique value proposition, identified your target audience, and completed competitive research, it's time to develop your brand identity. This is the fun part where you will see your business come to life.
Think ahead when designing your brand…
Brand identity development is most effective when done early with your future vision in mind. Think beyond your current capacity to where you want your business to be in 5 to 10 years.
For example, if you're launching a local bakery today but envision franchising nationwide in five years, your brand identity should reflect that ambitious scope from day one. This forward-thinking approach prevents costly rebranding later and ensures consistency as you grow.
Tips for Create Your Unique Visual Identity
The goal is to transform your abstract business concept into a recognisable, memorable presence that customers can connect with emotionally. Consistency across all visual elements increases brand recognition significantly. Think about it, you always recognise Apple products and marketing. That’s what you want too. Focus on four core elements:
Logo: Design a simple, versatile, and memorable logo that reflects your brand's personality. Make sure that it works on various digital and traditional platforms. You will need different versions of your logo that are still similar but can be used with small and large dimensions without losing its impact. If you have too many small details on the design, these will get lost when the logo is scaled down. A good designer will provide you with a primary logo, stacked logo, icon-only and wordmark format.
Colour Palette: Choose colours that evoke the right emotions. You can check out this guide to get a better idea of what colours will work best for your business. Your designer can also help you with this.
Typography: Select fonts that match your brand's tone.
Imagery and other assets: Decide on your style and create visuals that align with your overall brand message. You can even create patterns that are unique to your brand (this IMO is a special touch that can go a long way).
This week's action steps: To prepare a comprehensive brief for your designer, start by writing 3-5 adjectives that describe your brand personality and explain why each matters to your target audience.
Next, collect 5-10 images of logos, websites, or designs you admire, noting what specifically appeals to you about each whether it's the colour scheme, typography, layout, or overall mood.
Finally, write 2-3 sentences describing your business in five years to help the designer create an identity that grows with your ambitions.
If you need guidance developing your brand identity or have questions about this process, feel free to reach out. I'm here to help you build a brand that resonates with your audience and supports your business goals.