Here's the thing about your website: it's yours. You own it. You control it. Unlike social media platforms that change their rules overnight or ad platforms that drain your budget, your website is the one place where you call the shots.
Why Your Website Deserves More Attention
Think about where people find information now. They're asking ChatGPT questions. They're using Google's AI features. They're searching on Perplexity. And guess what these tools are doing? They're crawling websites to find answers. If your site isn't clear and well-structured, you simply won't show up. Good SEO isn't just about Google anymore. It's about being discoverable everywhere.
What Makes a Website Actually Work
Get to the point fast. If someone lands on your site and can't figure out what you do right away, they're gone. No cryptic taglines. No clever wordplay. Just tell them what you offer in a clear and simple way.
Make it stupid easy to take action. Every page should have a clear next step. What do you want people to do? Tell them, make it obvious and remind them again later on the page.
It has to work on phones. People are browsing on their phones while waiting in line, during lunch breaks, between meetings. If your site is clunky on mobile, you've already lost them.
Speed counts. Slow websites kill conversions. Nobody's waiting around for pages to load. Optimise your images, clean up your code, and make it fast.
Build trust visibly. Show testimonials, display your credentials, feature real client results. People need to feel confident they're making the right choice.
Answer the obvious questions. Your website needs to nail the basics: WHAT you offer, WHO it's for, HOW it works, WHY they should pick you, and WHEN they can get started.
This week's action steps: Pull up your homepage right now. See if you can answer these:
WHAT do you offer? (Is it immediately clear?)
WHO is it for? (Would your ideal customer recognise themselves?)
HOW does it work? (Can someone understand your process?)
WHY should they choose you? (What's your difference?)
WHEN can they start? (Is there an obvious next step?)
Struggling with any of these? That's where you start fixing things. Get these right, and everything else gets easier.